Freelancing 101: Get Asked Back

Embarking on a freelancing journey entails mastering a multifaceted landscape where success hinges on a delicate interplay of skills and principles. In this guide, I will share my recommendations for successful freelancing, covering everything from the art of timeliness and effective communication to the nuanced understanding of one’s role and the cultivation of professionalism at all times. Explore the intricacies of expectation alignment, the importance of mindful timekeeping, and the powerful impact of showcasing yourself in remote projects. Whether you’re a seasoned freelancer or just starting out, this roadmap will help you navigate the freelancing world, elevate your skills and thrive in this dynamic professional realm.


In the realm of freelance work, the adage ‘time is money’ takes on heightened significance. Timeliness is a cornerstone of success for freelancers, influencing client satisfaction, professional reputation, and repeat business opportunities. The unique freedom to set one’s schedule comes with the responsibility to deliver projects within agreed timelines. This section explores why timeliness is crucial in freelancing, explaining how meeting deadlines not only builds client trust but also enhances your professional reputation and contributes to effective project management. From building lasting client relationships to optimizing productivity, embracing timely practices is integral to a flourishing freelance career.

  1. Professional Reputation: Consistently delivering projects on time enhances your professional reputation. Word-of-mouth recommendations and positive reviews are incredibly valuable.
  2. Repeat Business Opportunities: Clients are more likely to hire freelancers who consistently deliver on time.
  3. Client’s Business Operations: Clients often have their own timelines and schedules to meet. Delivering work on time enables them to seamlessly integrate your contributions into their broader business operations and strategies.
  4. Credibility: Timely delivery is a hallmark of professionalism. It enhances your credibility in the eyes of clients and colleagues, positioning you as a reliable and trustworthy freelancer.
  5. Effective Time Management: Freelancers who can manage their time efficiently are better equipped to handle multiple projects fluently.

Timeliness is essential for building a successful freelance career. In fact, it not only satisfies project requirements, but also contributes to a positive professional image, repeat business opportunities, and effective project management.

Expectations Alignment

Navigating the diverse landscape of freelancing demands a meticulous approach to aligning expectations with your clients. A proactive stance in leading expectations-setting calls is crucial for fostering a shared understanding of project expectations and requirements.

Let’s begin by unraveling the facets of expectations:

What are expectations

Initiating the Expectations Conversation:

1. Availability and Dedicated Support

  • Lead the conversation by inquiring about specific days or timeframes requiring dedicated support. Share your standard working hours and propose a plan to connect within that timeframe. Steering the dialogue this way avoids vague responses that may conflict with your availability.
  • Phrase the question as, “Is there a certain day or timeframe within a day that you need dedicated support? My standard working hours are XXX, do Tuesday or Thursday afternoons typically work with your schedule?” By taking the initiative, you ultimately guide the discussion toward your needs, preventing potential misalignments.

2. Communication Contacts and Frequency

  • Establish expectations regarding communication requests and frequency. Suggest designating a primary point of contact to facilitate progress on the client’s side, preferably not a member of the executive leadership team. Pose the question, “I’ll need a primary point of contact for questions, clarifications, and drive progress on your end. Who do you recommend from your team?” Then once identified, discuss status report frequency and weekly connect calls, clarifying that daily reports or calls are not the standard plan, except when necessary for specific projects.

By proactively addressing expectations related to availability, communication, and project dynamics, you set the stage for a collaborative and successful freelancing partnership.


In the realm of freelancing, communication stands as a cornerstone for successful collaborations. Here’s how to navigate this aspect:

Regular Status Reports and Weekly Status Calls

Keep your clients well-informed by incorporating regular status reports, end-of-week wrap-ups, and weekly status calls, as agreed upon in your expectations discussions. This proactive approach ensures transparency and provides a structured overview of project progress.

Clear and Transparent Communication

Maintain open and transparent lines of communication. Regularly update clients on project developments, challenges encountered, and any potential delays. A client should never learn about a delay once a deadline has passed, potentially delays should always be included in your status reports and communications. This clarity fosters trust, building a strong foundation for a collaborative and successful working relationship.

Prompt and Respectful Communication

Respond promptly to emails, messages, and client inquiries. Demonstrating responsiveness and respect for your client’s time not only showcases your commitment to professionalism but also reinforces a sense of reliability and efficiency in your freelance services.

Know your Role when Freelancing

As a freelance consultant, clarity about your role is essential for successful collaborations. Recognizing that your expertise is valuable, it’s crucial to navigate your position with professionalism and a clear understanding of your responsibilities.

  • Advisory Role
  • Provide Options
  • Neutral Execution
  • Not a Team Member

Knowing your role as a freelance consultant involves recognizing the advisory nature of your position, providing options, and adapting to client decisions. Maintain professional boundaries, focus on effective communication, and deliver value within the scope of your expertise to build lasting professional relationships.

Timekeeping when Freelancing

As a freelancer, one of the significant advantages you enjoy is the ability to create your own schedule. As a freelancer, I enjoy attending all special events, extended holiday breaks, the occasional mid-day date with my husband, and sometimes just an afternoon to rejuvenate. While the work still needs to be completed within agreed timelines, flexibility in managing your time is a valuable aspect of freelancing. Mindful timekeeping becomes crucial in optimizing your productivity and maintaining a fair billing practice.

Flexibility and Responsibility

Freelancers often have the freedom to structure their workdays according to their preferences. This flexibility comes with the responsibility to ensure that the agreed-upon deliverables are met within the specified timelines.

Billing for Productive Hours

It’s essential to align your billing with the actual hours dedicated to productive work. If you take a mental break during the day, however, such as scrolling through social media for 30 minutes, or take a rejuvenating walk, do not to bill that time. Billing should accurately reflect the time spent actively working on client projects.

Exclusion of Paid Breaks and Lunches

Unlike traditional employment where paid lunches and breaks may be part of the package, freelancers generally exclude such times from billing. However, it’s important to note that taking breaks, whether for personal activities or meals, is considered part of the freelancer’s flexibility but is not included in the billable hours.

Exception for On-Site Meetings

There may be exceptions to the rule when it comes to on-site meetings. If you attend a meeting at the client’s location, and they provide lunch or there’s a collective break between meetings, this time may be billable. However, it’s crucial to clarify these situations with the client beforehand.

As a freelancer, embracing mindful timekeeping practices not only ensures fair billing but also contributes to a successful and sustainable freelance career. By aligning your work hours with actual productivity and maintaining transparency with clients, you foster a professional relationship built on trust and reliability.

Show Yourself

In the realm of freelancing, many projects unfold in a remote setting. Thus, leveraging communication tools such as Zoom or Teams is common, and when video calls are an option, it’s essential to strategically “show yourself” to make a positive impression.

Here are some insights to consider:

Assessing the Company Culture

In addition, activate your video particularly in the early stages of the project until you grasp the “video” culture of the company. Different organizations may have varying preferences when it comes to video usage. By being proactive in showcasing yourself, you adapt to the company’s norms and demonstrate your commitment to effective communication. As you become more familiar with the team dynamics, you can adjust your approach.

Building Rapport and Personal Connections

Video calls provide a platform for building personal connections with clients and team members. Seeing faces and expressions enhances the human element of communication, contributing to a more collaborative and inclusive work environment.

Professional Presentation

Pay attention to your background, lighting, and overall appearance. A well-presented video presence reflects positively on your professionalism and commitment to the project. Keep your ‘on camera’ work area clutter free.

Communication Effectiveness

Video communication enhances the effectiveness of your message. It allows for clearer expression, minimizes misunderstandings, and enables a more comprehensive understanding of the project requirements. Video calls also capture non-verbal cues that may be missed in email, instant message, or audio interactions. Additionally, utilizing video helps convey not only what you say but also how you say it, contributing to effective communication.

“Showing yourself” in remote freelance projects involves leveraging video communication strategically. By being mindful of company culture, adapting to various communication methods, and emphasizing professionalism, you enhance your ability to connect with clients and team members, ultimately contributing to the success of the project.

Professionalism Always

In the dynamic world of freelancing, professionalism is not just a virtue; it’s a guiding principle that shapes client relationships and defines the success of your freelance endeavors. Upholding a standard of professionalism at all times is paramount for building trust, fostering positive client experiences, and securing repeat business. This section explores key elements contributing to a professional freelance practice, emphasizing:

  • Meet Deadlines Consistently:
    • Timely completion of tasks is key to professionalism, showing your commitment to project success.
  • Maintain a Professional Online Presence:
    • Cultivate a polished image on social media and your professional website.
  • Respect Client Confidentiality:
    • Upholding confidentiality demonstrates your dedication to professionalism.
  • Be Adaptable and Flexible:
    • Handling changes and challenges with flexibility contributes to a positive client experience.
  • Ensure Prompt Issue Resolution:
    • Address issues promptly and professionally to reinforce client satisfaction.
  • Express Gratitude:
    • Show appreciation for opportunities and client feedback.

Embracing these principles elevates your standing in the freelance community and fosters lasting client partnerships. Consistently embodying these elements emphasizes the importance of maintaining a high standard of professionalism in your freelancer-client relationships.

Check out our additional tools and resources on the Meyer Consulting Group LLC page.

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